Buying a home is one of the biggest decisions a family makes. Before anyone calls your sales team, they check your project online, often late at night, on a phone, with the whole family looking over their shoulder. Your project website has to answer their questions and make them trust you.
What buyers want to know first
Almost every buyer asks the same things: Where exactly is it? What sizes are available? Roughly what will it cost? Is it approved and registered? When will it be ready? If your website answers these clearly, the enquiries you get are serious ones.
What your project website should include
- 1A clear project overview.
Project name, developer, location, configurations (1, 2 or 3 BHK), and possession timeline, all on the first screen. - 2Location and connectivity.
An embedded map, plus distances to schools, hospitals, stations and highways. - 3Floor plans with carpet areas.
Clear plans for each unit type. Buyers compare these closely. - 4Amenities, shown honestly.
Real photos wherever possible, and clearly labelled artist's impressions where not. - 5RERA details.
Show your RERA registration number and the RERA website, as advertisements are required to. - 6Construction updates.
Recent site photos with dates build trust fast. - 7Brochure and price sheet.
Let buyers download the brochure, and request the latest price sheet on WhatsApp.
Common mistakes
- Only glossy renders and no real site photos.
- A huge brochure PDF that takes forever to open on mobile data.
- No phone or WhatsApp button visible on a phone screen.
- Missing or hard-to-find RERA details.
Turning visits into site visits
Every page should end with one clear next step: book a site visit, or get the price sheet on WhatsApp. Make sure every enquiry reaches your sales team's phone within minutes, and reply the same day. Speed often decides who gets the booking.
Want us to set this up for you?
Start with a free website & Google check, sent to your WhatsApp.
We build websites and Google profiles for local businesses across India.